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Son of a single mom who moved me to Chicago from Mississippi in 2001 for better opportunities. Twenty years I did the same moving to LA to get a shot at Brand Strategy. Here's what I accomplished since moving...
2023
Hired by Deutsch in April 2023 and awarded the 2023 Rising Star Award for cultural leadership on Nerdwallet and Walmart and leading our Black employee resource group.
2024
Institute of Advanced Advertising Studies 2024'.
Selected as 2024 AdColor Futures Recipient.
Recruited by Saatchi to co-develop their comms department and community based campaigns.
2025
2x Shorty Finalists awards for previous Deutsch campaigns. TedX Speaker on The Invisible Influence - Decoding Modern Marketing. First Toyota campaign.
Live Discussion with Marcus Collins!
I reaaaaaaally love strategy and advertising!
While at Deutsch, I was sponsored to attend the 2023 AdColor Conference where I met Marcus Collins. I just started studying Marcus and his content as a new strategist in the industry. He had launched his new novel "For The Culture" and upon meeting asking him to mentor me, he graciously agreed to lead a book club with me and all of Deutsch.
Live Discussion Link
Book Club Deck
While at Deutsch, I was sponsored to attend the 2023 AdColor Conference where I met Marcus Collins. I had just started following him and studying his content as a new strategist in the industry. He had launched his new novel "For The Culture" and upon meeting him, he graciously agreed to do a book club with me and the entire Deutsch agency.
Live Discussion Link | Book Club Deck
2024 ADCOLOR FUTURE
One of the reasons I love strategy is because changing human behavior doesn't always have to be for clicks & purchases. It can be used for the betterment of the communities we represent.
For my continued participation in the collective effort of advocating for deserving talent in our industry, I was recognized as an AdColor Future. Some highlights leading up to this award include rebranding Deutsch's Black ERG to D.R.E.A.M: Deutsch LA's Resource For Empowering African American Marketers. I also continue to participate as a junior facilitator in the Marcus Graham Project and I use advocacy as a continued key ingredient for successful campaign strategies.
One of the reasons I love strategy is because changing human behavior doesn't always have to be for clicks & purchases. It can be used for the betterment of the communities we represent.
For my continued participation in the collective effort of advocating for deserving talent in our industry, I was recognized as an AdColor Future. Some highlights leading up to this award include rebranding Deutsch's Black ERG to D.R.E.A.M: Deutsch LA's Resource For Empowering African American Marketers. I also continue to participate as a junior facilitator in the Marcus Graham Project and I use advocacy as a continued key ingredient for successful campaign strategies.
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