My foundation lies in brand strategy, where I’ve helped define purpose, positioning, and storytelling for brands like Red Bull, Buick, and the Chicago Bulls. Most of my brand strategy experience came between 2022–2023, including my time with the Marcus Graham Project.

As a comms strategist, I’ve worked on Toyota, Walmart+ and Walmart Business to optimize creative across the full funnel. From refreshing performance assets to improving narrative clarity, I focus on how strategy can unlock better campaign outcomes.

I led social and influencer strategy for NerdWallet, identifying cultural white space and pairing it with the right creators. Whether that meant tapping NIL athletes or creators with financial credibility, my goal is always to extend the brand’s relevance into real conversations.